Ford favors EREVs, hybrids, smaller all-electric models over big EVs

MANILA: As a way of addressing customer demand, Ford will move away from large electric vehicle (EV) models in favor of more flexible, smaller all-electric platforms, internal combustion models, range-extended vehicles, and hybrids. 

The aforementioned is a significant change in strategy for the Dearborn-headquartered marque, as it had previously dipped (heavily) into large EV models, exemplified by the F-150 Lightning. 

“This is a customer-driven shift to create a stronger, more resilient, and more profitable Ford,” said Ford president and chief executive officer (CEO) Jim Farley.

“The operating reality has changed, and we are redeploying capital into the higher-return growth opportunities: Ford Pro, our market-leading trucks and vans, hybrids and high-margin opportunities like our new battery energy storage business,” Farley added. 

To implement this, the Blue Oval plans to create an extended-range electric vehicle (EREV) version of the F-150 Lightning. The aforementioned will be implemented in the model’s next-generation version, which will be produced at the Rouge Electric Vehicle Center in Dearborn, Michigan. 

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Additionally, Ford will drop its planned all-electric van for the European market. Instead, it plans to develop an upcoming hybrid and gasoline-only commercial van model for North America. 

Next up is a yet-to-be-named midsize pickup truck that will be built at the Louisville Assembly Plant. The aforementioned will use Ford’s Universal EV Platform and is touted to be a highly affordable vehicle once it is launched. 

On that note, the marque won’t be abandoning its EV aspirations just yet. In fact, it likewise disclosed its plans to invest around $2 billion (around P118 billion) in a new Battery Energy Storage System (BESS) business, which the brand says will be instrumental in repurposing its existing US-based battery manufacturing facilities in Kentucky. 

The end result of Ford’s new strategy will be seen in 2030. By the said year, the brand estimates that 50 percent of its global sales will consist of hybrids, extended range vehicles, and EV models. 

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