Lamborghini uses augmented reality to launch Huracán EVO RWD Spyder

Lamborghini uses augmented reality to launch Huracán EVO RWD Spyder

MANILA: Automobili Lamborghini, for the first time ever, uses augmented reality to virtually launch the new Huracán EVO Rear-Wheel Drive (RWD) Spyder on its official website.

Customers, auto enthusiasts and fans of the brand can view the launch using their iPads and iPhones by clicking the "See in AR" option. The new open-top RWD model can be viewed in various setting including in the sitting rooms, gardens, or even driveways of people. The virtual interface allows the viewer to rotate and adjust the vehicle size. It also focuses on the interior and exterior features on a 1:1 scale as it captures images of the new model with a high degree of photorealism.

Lamborghini Huracan

The Apple units must have iOS 11 or have an A9 processor. For mobile phones, the AR feature can function on an iPhone 6 or newer model. For iPads, it has to be the latest model of iPad mini or iPad, a seventh-generation iPod Touch, or a third-generation iPad Air.

The AR feature will soon be available for the entire Lamborghini lineup. 

The V10 Huracán EVO RWD Spyder delivers an open-air experience using lightweight engineering and a specially designed Performance Traction Control System (P-TCS) that can provide torque and maintain traction even as the Spyder reorients after drifting or sharp cornering. 

Powered by a V10 engine that pumps out 610 HP and 560 Nm of torque, it can go from 0-100 km/h in just 3.5 seconds all the way to a top speed of 324 km/h.

There's an ANIMA button on the steering wheel that offers the driver the following modes: Strada brings safety and stability in every condition through the reduction of rear-wheel slippage and handling torque distribution on low- adhesion surfaces with greater proactivity; SPORT enabling the rear wheels to glide and skate during acceleration by restricting torque when oversteer angles increase quickly so that the driver can control and stabilize the vehicle; and CORSA maximizes the stability and flexibility of the car upon exiting a specific corner, optimizing speed and dynamics.

Its aluminum and thermoplastic resin body uses a lightweight hybrid chassis, also in aluminum and carbon fiber, and comes in at a dry weight of 1,509 kg or 3327 pounds. That's a weight-to-power ratio of 2.47 kg/hp. Driver feedback is optimized with front/rear weight distribution of 40/60, and double wishbone suspension with overlapped quadrilaterals and passive shock absorbers . Ventilated and cross-drilled steel brakes are fitted to 19” Kari rims with specially-developed Pirelli P Zero tires, with optional 20” rims and carbon ceramic brakes.

With new front splitter and vertical fins, it takes after the influential design of the V10 Lamborghini while distinguishing itself from its stablemate, the Huracán EVO 4WD Spyder. The new rear bumper, which is in high-gloss black shade, integrates a new diffuser exclusive to the RWD model.

The vehicle is matched by virtually infinite trim and color alternatives Lamborghini Ad Personam, enabling owners to customize the vehicle to their appropriate tastes.

The Spyder is an authentic Lamborghini with a closed and open roof, boasting irrepressible lines from each profile. It is explicitly designed as an instinctive driver's car while still producing high-performance figures. 

Delivery of the new Lamborghini Huracán EVO RWD Spyder will be summer 2020.

Also read: Lamborghini develops 3D-printed breathing simulators

Photos courtesy of Lamborghini

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