Mazda PH introduces ‘Build Your Personal MX-5’ program

MANILA: The Mazda MX-5 is the best-selling two-seater open top sports car globally, having  consistenttly provided exceptional driving pleasure and fulfillment to over a million car owners since 1989.

Mazda Philippines adds more premium and value with a personalized car ownership  experience through the launch of the “Build Your Personal MX-5” program beginning this month, specifically for the 2021 model year MX-5.

Once the customer pre-orders the current fourth-generation MX-5, a total of 78 combinations  are made available, and this generates a roadster that is unique to their personal choices, in soft top or retractable fastback, interior trim, exterior color, transmission, as well as a maximum of two various soft top color options.

Through this, every MX-5 customer will be able to customize a roadster that best reflects their personality.

Considered new for the 2021 MY (model year) MX-5 are the premium-grade, six-speed manual transmission MX-5 soft-top variants. Clients can also relax in its comfortable leather seats, which are either in Premium Black or Red Nappa Leather.

They can also take advantage of the nine-speaker Bose sound system. The front strut bars and Bilstein dampers come as standard for the premium soft-top manual transmission.

Aside from the current signature black soft top, something new for the 2021 MY MX-5 soft top is the Dark Cherry, a new soft top color.

As for the exterior body, the Deep Crystal Blue Mica is a new color for the 2021 MY MX-5.

A 2.0-liter Skyactiv-G engine powers all Mazda MX-5 variants. This engine generates 205Nm of torque and 181hp.

Through advancements in the body design, suspension, chassis, and engine in Skyactiv Technology, the MX-5 maintains its authenticity to its initial concept as an open top and lightweight sports car that brings a wholesome driving experience.

Mazda Philippines President and CEO Steven Tan shared, “Mazda is known for its beautifully designed, superior quality, and meticulously engineered cars. The distinctive and dynamic nature of Mazda Design has influenced us to be more creative on how we present our cars to our customers. That is why we are introducing the Build Your Personal MX-5 Program.”

Tan added, “By giving them the opportunity to personally design and customize their very own MX-5 with our interactive online and showroom ordering guide, our clients will surely feel an even deeper and longer-lasting bond with their cars. This is a privilege previously found only in luxury sports car brands. And now, we make it available to Mazda clients who wish to create an even more personal MX-5 to suit their personality.” 

A reservation fee in any of the 19 Mazda dealer outlets nationwide will commence the customized pre-order. Through this program, the sales consultants of Mazda will be able to address client orders and requests efficiently.

Customized orders are projected to take an average processing time of about four to six months from order to delivery, based on the schedule of shipping logistics and the capability of production allocation.

Similar to all Mazda vehicles being sold in the Philippines, the Mazda MX-5 has a five-year free service plan, which includes all expenses of periodic maintenance at either six-month or 10,000-km intervals for a maximum of five years or 100,000 km, whichever comes first. This provides Mazda owners the peace of mind and security once they start with their premium ownership experience.

Bermaz Auto Philippines, Inc. is the exclusive distributor of Mazda components and vehicles in the country. The 19 Mazda 3S dealer outlets are situated across the Philippines and Metro Manila, namely, Mazda Tarlac, Mazda Cabanatuan, Mazda Dagupan, Mazda Pampanga, Mazda Pulilan, Mazda Sta. Rosa, Mazda Cavite, Mazda Alabang, Mazda Makati, Mazda Quezon Avenue, Mazda Pasig, Mazda Greenhills, Mazda Iloilo, Mazda Cebu, Mazda Negros, Mazda General Santos, Mazda Butuan, Mazda Davao, and Mazda Cagayan de Oro.

Photos from Mazda Philippines

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