Mitsubishi PH stages 24th Skills Olympics

Union Motor Corporation claims top spot

Mitsubishi PH stages 24th Skills Olympics

MANILA: Mitsubishi Motors Philippines Corporation (MMPC) has staged the 24th Mitsubishi Skills Olympics. 

KEY TAKEAWAYS

  • What was the theme for this year's competition?

    For 2026, the Mitsubishi Service Olympics theme is “Mitsubishi Forward: Beyond the Sale, Beyond the Service.”
  • What did the winners get?

    Per MMPC, winners received cash prizes and all-expense paid overseas trips.
  • Per the local subsidiary of the Japanese carmaker, the annual skills competition reaffirms MMPC’s commitment to continuously elevating the skills and professionalism of its nationwide dealership network and providing an exceptional overall customer experience to Filipinos. 

    This year’s theme is “Mitsubishi Forward: Beyond the Sale, Beyond the Service.” 

    Photo from Mitsubishi Motors Philippines Corporation

    “We have learned that success in the automotive industry is no longer just about selling vehicles, it is about creating positive and memorable experiences for the customers all throughout their entire ownership journey. Through initiatives like this, we are aiming for our dealer personnel to master the skills required not just to satisfy customers, but to transform satisfied customers into lifelong brand advocates,” MMPC Executive Vice President for aftersales Toko Imai was quoted as saying.  

    Other stories:

    Mitsubishi Skills Olympics winners 

    The 24th edition of the Mitsubishi Skills Olympics highlighted the importance of providing outstanding customer support not only during the purchase process but throughout the entire ownership journey. 

    On that note, participants were keen on showcasing their knowledge, technical expertise, and customer-handling skills across various categories through a series of theoretical and practical examinations. 

    Each dealership demonstrated hard work and dedication during the competition, but Union Motor Corporation bested its rivals — claiming the title of overall champion. 

    Photo from Mitsubishi Motors Philippines Corporation

    The following are the winners by category: 

    Sales executive 

    Champion

    Jonathan Elvis Obispo (Union Motor Corporation)

    First runner-up

    Rosemarie Padagdag (Gateway Motors Cebu Incorporated)

    Second runner-up

    Lestant Ian Apilasok (Avescor Motors Incorporated)

    Service technician 

    Champion

    Jan Erik Uriarte (Maximotors Corporation)

    First runner-up

    Rhomel Adorador (Diamond Motor Corporation)

    Second runner-up

    Gian Carlo Garcia (Union Motor Corporation)

    Sales customer relations officer 

    Champion

    Michelle Ann Cariño (Motorplaza Incorporated)

    First runner-up

    Alliana Padohinog (Grand Canyon Incorporated)

    Second runner-up

    Rose Ann Lauyon (Union Motor Corporation)

    Service customer relations officer 

    Champion

    Maridin Andrei Peña (Union Motor Corporation)

    First runner-up

    Hazel Ylagan (Mindanao Integrated Commercial Enterprises Incorporated)

    Second runner-up

    Jenifer Cruz (Evolander Motor Corporation)

    Service advisor 

    Champion

    Ronnel Rebancos (Diamond Motor Corporation)

    First runner-up

    Leon Ebitner III (Union Motor Corporation)

    Second runner-up

    Joseph Anthony Carmelotes (Carworld Incorporated)

    Parts officer 

    Champion

    El Richard Tabirao (Jabez Motors Corporation)

    First runner-up

    Danielle Ramos (Amcar Automotive Corporation)

    Second runner-up

    Goerge Kevin Roxas (Freeway Motor Sales Of Baliuag Corporation)

    Warranty officer 

    Champion

    Albert Castro (Freeway Motor Sales Of Baliuag Corporation)

    First runner-up

    Allan Santiago (Carworld Incorporated)

    Second runner-up

    Cedrick Dela Cruz (Union Motor Corporation)

    Winners of the competition received cash prizes and an overseas trip with all expenses paid by MMPC. 

    The competition — MMPC pointed out — also serves as a training ground for the cream of the crop of each dealer, until representatives are needed to join the next Global Service Skills Contest in the years to come. 

    Also read:

    Mitsubishi Motors PH expresses ‘sincere gratitude’ for CARS incentive funding

    Mitsubishi showcases custom Delica D:5, Delica Mini models at TAS 2026

    Mitsubishi Motors PH adds GX 2WD AT trim to Triton stable

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