Suzuki PH acknowledges role of dealer partners in 2025 success

MANILA: Suzuki Philippines Incorporated (SPH) acknowledged the important role played by its dealer partners in its success the previous year, where it landed the third spot in the Chamber of Automotive Manufacturers of the Philippines Incorporated’s automotive industry sales report for 2025. 

To note, the local wing of the Japanese auto manufacturer was fifth in the past two years (2023, 2024). The jump to third place was spurred by its total sales of 21,984 units, reflecting an eight-percent growth year-on-year. 

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In his keynote message, SPH President Koichiro Hirao emphasized that Suzuki’s success is built on the strength and alignment of its dealer network. He noted that as the market becomes more competitive and customer expectations continue to evolve, growth will require a more disciplined and focused approach — one that goes beyond traditional methods and embraces adaptability, strategic execution, and long-term thinking. 

Meanwhile, Automobile Division Director and General Manager Norihide Takei highlighted the importance of “smart volume,” and stressed that success today is not defined by scale alone, but by the ability of dealerships to operate efficiently, respond quickly to market needs, and deliver meaningful customer experiences. 

Here are the top dealers that were instrumental to the company’s continued success: 

Top 5 Volume Driver Dealer Groups 

• Sakura Autoworld Incorporated - First place  
• Cebu Autocentrale Corporation/Autocentral Incorporated - Second place
• Etna Motors Incorporated/Mt. Sinai Motors Corporation - Third place
• Grand Canyon Multiholdings Incorporated - Fourth place
• Matrix Motor Corporation - Fifth place 

“These dealer groups played a pivotal role in accelerating Suzuki’s growth, demonstrating strong market execution, customer focus, and consistency across their respective networks,” the company wrote in a press release. 

In addition, the Legacy Partnership Award was presented to Ponce Automobile Corporation in recognition of its unwavering partnership with SPH for over three decades. 

Per the brand, the award honors their steadfast commitment, loyalty, and invaluable contributions in strengthening the Suzuki brand while delivering exceptional service to customers in Bacolod and Negros Occidental. 

“Their 31 years of dedication stand as a testament to a truly enduring partnership built on trust, excellence, and shared success,” SPH said. 

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