Aisin celebrates 60 years of powering 'trusted vehicles'

MANILA: Aisin is celebrating its 60 years of presence globally with a reminder to motorists that its products are the “ideal match to their vehicles.”

Among its original equipment-grade offerings here and abroad are made up of:

• Drivetrain components: Clutches, constant velocity (CV) joints, and hubs
• Cooling systems: Water pumps and fan motors
• ADVICS braking systems (an AISIN brand): Premium brake pads and hydraulic systems
• Engine components: Ignition coils, timing chains and pistons
• Lubricants and fluids: A complete range of transmission fluids, engine oils, super-long-life coolant, and brake fluids
• Filters and wipers: High-performance oil, air, and cabin filters, as well as durable wiper blades.

Since its inception in August 1965, Aisin has aimed to elevate automotive engineering by building its reputation on precision, durability, and consistency.

Today, Aisin has become a trusted supplier to some of the most respected names in the automotive world, providing parts for Toyota, Honda, Mazda, Subaru, Isuzu, Mitsubishi, and Volvo — among others.

Aisin in PH

Aisin entered the country in two facets: through its joint venture with Toyota Motor Philippines (Toyota Aisin) and Riken Motor Sales.

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Through the leading automotive distributor in the country, the Toyota Aisin Philippines facility in Santa Rosa, Laguna contributes directly to local vehicle production, particularly in transmission and drivetrain systems.

Meanwhile, Aisin aftermarket distribution is handled exclusively by Riken Motor Sales — giving car owners, repair shops, and retailers access to OE-grade the brand’s products.

“Aisin does not just meet standards; it sets them,” Aisin Philippines Deputy Chief Representative Marlon Beraquit said.

“For 60 years, Aisin has been the quiet force behind the reliability of top-tier vehicles. In the Philippines, that same reliability is now just one part away,” he added.

Looking Ahead

As it celebrates its six decades of rich history, Aisin is honoring its past as well as accelerating toward the future.

Among the initiatives that the company conducts are investing in sustainability, electrification, autonomous technology, and next-generation vehicle systems while staying grounded in the fundamentals of durability, safety, and precision.

“At 60, Aisin is not slowing down. We are stepping up our efforts to serve drivers in every market, including the Philippines. Our mission is to be part of every Filipino’s motoring journey, from the first gear to the last,” Aisin Philippines Chief Representative Keisuke Fukuda noted.

Also read:

Toyota Group offers to privatize Toyota Industries

Toyota to offload “portion” of Aisin shares

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