Ford PH recognizes talents at 2025 Skills Olympics

MANILA: Ford Philippines has celebrated and recognized its talents among its dealer sales, service and technical personnel with the recently-concluded 2025 Ford Skills Olympics.

Around 30 sales consultants, service advisors and technicians took part in the competition that would test their knowledge in the brand’s products, services, various processes, and repair and maintenance procedures.

Themed “Ford Siklab,” this year’s event — conducted at the Ford Parts Distribution Center in Laguna — highlighted local culture, energy, and community spirit, which according to the company reflected the same values that define its dealer network.

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According to the Blue Oval’s local arm, the Ford Skills Olympics has become an effective platform to showcase talents and develop the necessary skills in delivering customer satisfaction and delight. It also celebrates camaraderie among dealership teams in working together to achieve business objectives.

“At Ford, we believe that one of our strengths lies in our dealer network – and that means investing in the development and growth of our dealer teams through the Skills Olympics,” Ford Philippines Managing Director Pedro Simoes was quoted as saying.

Aside from that, the Dearborn-headquartered marque’s arm in the country expressed firm belief that its Ford Skills Olympics serves as an effective way to “upskill its dealership staff and foster healthy competition across teams to deliver an enhanced ownership experience.”

2025 Ford Skills Olympics winners

Here are the individuals that were recognized at the program:

Sales Consultant Category
First place: Anna Marie Asne (WQT Group)
Second place: Jose Paulo Mendoza (LPL Group)
Third place: Carl Adrianne Salazar (PRB Group)

Service Advisor Category
First place: Juriel Frontuna (ECY Group)
Second place: Arsy James Granada (LPL Group)
Third place: Carina Tanedo (PRB Group)

Technician Category
First place: Ryan Angelo Bernardino (ANC Group)
Second place: Aries Bustonera (ANC Group)
Third place: Delmar Nanip (LPL)

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