Hyundai promotes Busan’s bid to host World Expo 2030 at World Economic Forum

MANILA: Hyundai Motor Group promoted the bid of Busan, South Korea to host World Expo 2030 at the World Economic Forum (WEF), an event that brings together the world's top political, business, and cultural leaders, held in Switzerland.

Hyundai Motor Group ran a fleet of 58 vehicles during the forum, which took place from January 16 to 20, and wrapped them with Busan's World Expo 2030 logo to promote the city to the attendees, which included international political and business leaders, Swiss nationals, and other visitors.

The fleet consisted of 45 eco-friendly models, including 18 Genesis Electrified G80, eight Genesis GV60, four Genesis Electrified GV70, and 15 Hyundai Santa Fe plug-in hybrid vehicles, in keeping with Busan's World Expo goal for a sustainable future. Electric vehicle charging stations were installed near event venues together with Hyundai Ioniq 5 units to provide emergency charging using the Vehicle to Load (V2L) feature.

Aside from being the official transportation for the forum's Korean participants, the fleet's wrapped vehicles also served as moving billboards to advertise Busan as the host city for the World Expo 2030.

Hyundai Motor Group also established safety precautions to support the fleet in the event of any unexpected changes in the winter weather or other emergencies. AWD and winter tires were installed on the fleet, and a dedicated technical crew was present to ensure safety.

The Genesis X concept car was also on display at the entrance of the event hall staging “Korea Night” during the WEF. The concept car showcased Genesis' new approach to sustainable luxury car design.

In June 2022, Hyundai Motor Group also promoted Busan's bid at the Bureau International des Expositions (BIE) General Assembly in Paris, France using fleet vehicles that were wrapped with the Busan World Expo logo.

In November 2022, Hyundai Motor Group also promoted the bid during the official vehicle delivery ceremony at the G20 Bali Summit in Jakarta, Indonesia.

Furthermore, Hyundai Motor Group is making use of its global network to support the bid further through various marketing initiatives, such as the new product launches. Hyundai Motor  Group is also creating content to showcase Busan's capacity to host the World Expo and its future plans, and is sharing it via social media channels including YouTube, Instagram, Facebook, and LinkedIn.

Photo from Hyundai Motor Group

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