Isuzu UK teams up with ‘Bullet Train’ flick in new online campaign

MANILA: Isuzu UK has collaborated with Sony Pictures' upcoming action-thriller Bullet Train, which will premiere in the UK on Wednesday, August 3.

Isuzu UK hopes that this partnership will boost the brand appeal in the lifestyle pickup market. The film, like the award-winning Isuzu D-Max, takes the excitement of adventure to a new fast-paced level. The online advertisement features an Isuzu D-Max with Bullet Train imagery and the slogans “Endless action with every journey” and “When the stakes are high, being tough counts.” The campaign also includes promotional giveaways, including Bullet Train merchandise. One lucky winner will also win an exciting trip to Sweden.

In the film, Brad Pitt plays Ladybug, an unfortunate assassin who is eager to carry out his mission without violence after a series of operations have gone wrong. The world's fastest train puts Ladybug on a collision course with deadly enemies from all over the world who are all working toward related but opposing goals. Fate, however, may have other intentions. The end of the line is just the beginning in this non-stop thrill journey through modern-day Japan, directed by Deadpool 2's David Leitch.

Isuzu UK Marketing Head George Wallis said, “It is great to be working with Sony Pictures this summer and to be associated with such a big and fun film, especially with the movie set on Japan’s iconic Bullet Train! This is a wonderful opportunity for Isuzu UK to be a part of and we thank Sony Pictures for thr collaboration.”

Photo from Isuzu UK

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