Mitsubishi suffers downward sales trend in ASEAN region

MANILA: Mitsubishi Motors Corporation’s sales in the Association of Southeast Asian Nations (ASEAN) market for the first half of the fiscal year 2025 has dipped by 12,000 units. 

Per the Japanese marque, the company sold some 124,000 units in the same time period (from April 1 to September 30) in 2024. It saw intensified competition as one of its challenges in the aforementioned months of the current year. 

Broken down, here is how many cars Mitsubishi Motors Corporation sold in the major ASEAN markets: 

Thailand	13,000 units
Indonesia	32,000 units
Philippines	42,000 units
Vietnam	17,000 units
Others	8,000 units

Based on the table above, the Philippines is the brand’s strongest market in the region. Relatedly, it sold 65,421 units in the first nine months of 2025 (based on the joint report from the Chamber of Automotive Manufacturers of the Philippines, Incorporated and the Truck Manufacturers Association).

Focusing on a strong second-half comeback, Mitsubishi Motors Corporation looks to introduce new models in growth segments. 

As a result, we saw the facelifted version of the Mitsubishi Xpander and Xpander Cross multi-purpose vehicles (MPV) unleashed not too long ago. Likewise, the Destinator is set for a local launch sometime this month. Talks about an updated Montero Sport are also abuzz after the Land Transportation Office released homologation papers for the said model. 

Speaking of the Mitsubishi Xpander and Xpander Cross, here are Zigwheels Philippines' (and sister platform Carmudi Philippines) first look at the popular MPVs: 

https://www.youtube.com/watch?v=2L5Dz2Zz3JE

https://www.youtube.com/watch?v=2QjecAloBts

In the Oceania region, the company sold 36,000 units in the first half of the year. In 2024, it sold 42, units in the region in the same period. 

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Good results in Lat. Am., Middle East, Africa 

Despite facing challenges in the ASEAN and Oceania regions, Mitsubishi Motors Corporation fared well in Latin America, the Middle East, and in Africa. Cumulatively, it raked in some 70,000 units in the region, reflecting some growth compared to its 66,000 unit sales back in the first half of 2024. 

Broken down, the manufacturer sold around 34,000 units in Latin America with 36,000 units sold combined in the Middle East and Africa. 

Key to the success of its first-half sales in 2025 in the aforementioned markets includes expanded product lineups, as well as reinforced distribution networks. The brand also worked on collaboration with local partners to boost sales in the sport utility vehicle (SUV) segment. 

Best-selling models in PH 

Mitsubishi Motors Corporation did not disclose which models are among its best-sellers in the regions mentioned above. However, in the Philippines, the nameplates raking in sales for the company include the Mirage G4 and the Xpander and Xpander Cross. 

The Mitsubishi XForce also shows some promise as it appears to be a more compact version of the upcoming Destinator. 

Speaking of the Mitsubishi XForce, you may check out our review of the compact SUV, here. 

We also did a full walkaround of the model, here: 

https://www.youtube.com/watch?v=0i9AivmZ1xE

https://www.youtube.com/watch?v=oxRiA0VhC98

Also read:

Mitsubishi to offer full-blown mobility experience at JMS 2025

'Updated' Mitsubishi Montero Sport expected to be introduced 'soon'

Mitsubishi Motors PH bets gear up for 8th Global Monozukuri Skill Competition

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