ZW weekly wrap: Jun 1-5 

PIMS 2026 delivered the hottest launches of the year

ZW weekly wrap: Jun 1-5 

MANILA: The first week of June proved to be an eventful welcome for the month, despite many brands withholding their respective model launches and previews for the 10th edition of the Philippine International Motor Show (PIMS), which kicked off last Thursday.  

KEY TAKEAWAYS

  • What models were launched at PIMS 2026?

    The models launched at PIMS include the Toyota Land Cruiser FJ, Suzuki e-Vitara, and Subaru Crosstrek Hybrid.
  • What were some of the models that were previewed at the auto show?

    The 10th PIMS saw the preview of the Isuzu D-Max, Mitsubishi Outlander PHEV, and Chery QEV.
  • On that note, we saw local happenings such as a groundbreaking ceremony for a new service center and a growth report. 

    Other stories:

    Local launches at PIMS 2026 

    PIMS 2026 proved to be a conducive space for showcasing some of the most exciting models to come out this year. 

    The barrage of launches that happened at the four-day auto expo was headlined by none other than the leading car brand in the country, Toyota Motor Philippines (TMP). 

    Toyota LC 300 HEV Photo by Juan Paulo Papa

    Launched by the Japanese carmaker’s local subsidiary were the all-new Land Cruiser FJ, all-new Hilux, and new Land Cruiser HEV

    On the other hand, fellow Japanese brands Suzuki, Subaru, and Nissan also rolled out their respective electrified models for 2026. 

    Subaru Crosstrek Hybrid Photo by Juan Paulo Papa

    For the star-studded (Pleiades constellation) Subaru brand, it launched the Crosstrek e-Boxer Hybrid. Meanwhile, the small car specialist unleashed the Suzuki e-Vitara. Finally, Nissan rolled out the all-new X-Trail e-Power. 

    Also bringing out its newest is Morris Garages (MG) Philippines by bringing out a trio of models in the form of the RX9 PHEV (plug-in hybrid electric vehicle), MG4 Urban, and HS PHEV

    J5 EV Photo by Juan Paulo Papa

    Lastly, Jaecoo Philippines unboxed the J5 EV at PIMS 2026. 

    PIMS previews 

    Aside from the aforementioned launches, some brands were eager to showcase models lined up for future releases. 

    Isuzu Philippines Corporation teased the latest iteration of the D-Max pickup truck, while Mitsubishi Motors Philippines Corporation previewed the new Outlander PHEV ahead of its August launch

    Outlander PHEV 1 Photo by Ruben Manahan IV

    Further, Chery Auto Philippines gave a sneak preview of the all-new Chery QEV Smart EV Cruiser, while Geely Motor Philippines made an appearance with the upcoming EX2. 

    Geely EX2 PIMS Photo by Juan Paulo Papa

    Other stories 

    In other news, TMP staged a groundbreaking ceremony for its soon-to-open service center in Palo, Leyte

    Additionally, Jetour Auto Philippines posted a 177-percent growth in retail sales for 2026

    Jetour at PIMS Photo by Juan Paulo Papa

    Globally, other brands made quite the buzz, too. 

    For example, the Geely EX5 EM-i became the first first-ever vehicle to demonstrate what the carmaker notes as a “beyond compliance” crash test result at the European New Car Assessment Program-accredited Union Technique de l'Automobile du motocycle et du Cycle headquarters in France

    Meanwhile, Toyota debuted the “GRMN” (Meister of the Nürburgring) version of the GR Corolla

    VinFast PIMS Photo by Juan Paulo Papa

    VinFast tapped Autobrains and NVIDIA to make autonomous driving more accessible to the Southeast Asian market, and BMW marked the 30th anniversary of the M3 E30 by collaborating with Lego

    Lastly, Nissan will open a Nismo Performance Center in Australia, which will be the first of its kind outside Japan

    Also read:

    Here are the aftermarket brands at PIMS 2026

    Here’s what to expect at 10th PIMS

    9th PIMS: What we know so far

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    Paulo Papa

    Paulo Papa

    Fueled by his passion for cars and a good dose of caffeine, Paulo loves taking his readers for an exciting spin with his writing. A self proclaimed nerd, epigrammatic writer, and a doting father. 

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