Kon to assume Toyota CEO post by Apr. 2026

Sato set for chief industry officer, vice chair roles

Kon to assume Toyota CEO post by Apr. 2026

MANILA: Toyota Motor Corporation has announced an upcoming change to its executive structure, with Kenta Kon, the company’s current Operating Officer and Chief Financial Officer (CFO), set to assume the role of President and Chief Executive Officer (CEO) on April 1, 2026. Kon will likewise retain his role as Operating Officer. 

KEY TAKEAWAYS

  • Who is Toyota Motor Corporation’s new President and CEO?

    Kenta Kon will assume the post of Toyota’s President and CEO on April 1, 2026.
  • What new role will outgoing Toyota President and CEO Koji Sato assume within the company?

    Koji Sato, the outgoing Toyota President and CEO, will be the company’s new Chief Industry Officer.
  • Kon will replace current Toyota Motor Corporation President and CEO Koji Sato, who himself will fill the role of Vice Chairman of the Board of Directors, as well as the newly minted executive position of “Chief Industry Officer” (CIO) this coming April. 

    Photo from Toyota Motor Corporation

    Per the Aichi-headquartered company, the CIO will be responsible for overseeing Toyota’s direction in the “broader” automotive industry. As per usual, the President and CEO will be charged with handling “internal company management.”

    Other stories:

     

    Additionally, Toyota further shared these considerations that have pushed for the upcoming changes in its organizational structure: 

    • Koji Sato, in his upcoming role as CIO, can devote more time to his position as Chairman of the Japan Automobile Manufacturers Association Incorporated (JAMA). Doing so allows Toyota to accelerate the establishment of collaborative efforts with other brands to fight the ever-increasing complexities of the global car industry. 
    Photo from Toyota Motor Corporation
    • As Toyota's CIO and the current Vice Chairperson of the Japan Business Federation, Sato can also promote policy proposals regarding manufacturing.
    • The organizational change is also said to aid Toyota in producing better automotive products. The aforementioned will be made possible thanks to enacting sweeping internal reforms spearheaded by the upcoming President and CEO Kenta Kon.
    • Kon likewise has know-how in “improving the earnings structure.” He is also touted to have experience in cross-functional management from his time at “Woven by Toyota Incorporated” - a necessary knowledge base to unify and accelerate the decision-making process of a very segmented company like Toyota Motor Corporation. 

    Apart from the key executive switch-ups mentioned above, Yoichi Miyazaki, Toyota Motor Corporation’s current Executive Vice President, will assume the role of Chief Financial Officer. 

    Also read:

    Toyota Mobility Foundation expands HEAL Program with mobile clinic introduction

    Toyota Motor PH recalls select Alphard units

    Here’s how Toyota Motor PH ended 2025

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    Cesar Miguel

    Cesar Miguel

    A car enthusiast who dreams to spread his love of automobiles through writing. If he isn’t penning stories about cars, he usually spends his time in the digital race tracks of Assetto Corsa.

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