MANILA: Mitsubishi Motors Philippines Corporation (MMPC) has rolled out its latest campaign called "Taralets Pinas."

Per the local arm of the Japanese automotive brand, its latest initiative aims to celebrate the Filipino spirit of adventure and make every journey better with Mitsubishi vehicles.

In addition, the said campaign also looks to inspire Filipinos to rediscover the hidden gems and immerse in the rich culture of the country while driving their Mitsubishi vehicles.

Through the campaign, MMPC aims to provide Filipinos with ideal rides and experiences to explore, discover, and create lasting memories.

“The campaign is a celebration of MMPC’s 60th anniversary and its unwavering commitment to making life better for Filipinos by supporting and cultivating their passion for travel and exploration,” MMPC wrote in a press release.

In support of the campaign, the local wing of the three-diamond brand launched an interactive website where Mitsubishi owners can check out information about destinations, road trip itineraries, and food trip tips. Website visitors, MMPC noted, are also encouraged to share their travel stories, experiences, and photos.

The Taralets Pinas campaign aligns with the brand’s “Life Made Better” tagline. Per MMPC, it believes that by offering Filipinos dependable and comfortable vehicles packed with functional and safety features, the company empowers them to take on new adventures, rediscover nature’s hidden beauty, and experience the full joy of life on the road.

True enough, MMPC’s roster of vehicles can help their owners take on almost any adventure.

The Mitsubishi Montero Sport is a popular nameplate that is equipped with a 2.4-liter clean diesel engine mated to either a six-speed manual gearbox or an eight-speed automatic transmission with sports mode. Its range-topping variant is also fitted with the brand’s Super Select four-wheel-drive drivetrain that can help it conquer both city streets and the far beyond.

Similarly, MMPC is rolling out the Mitsubishi Triton this month. Soon to replace the Strada, the Triton boasts impressive features and a likewise admirable resume. It won the Asia Cross Country Rally by finishing first in 2022 and third in 2023.

MMPC also dressed up the Mitsubishi Xpander Cross for adventure by offering the nameplate’s Outdoor Edition. The said limited-run model is slapped with a new limited-edition Green Bronze Metallic color, genuine accessories including mud guards and a rear bumper protector, and exclusive camping gear from Ogawa like tarp tents and foldable camping chairs, to name a few.

“We encourage Filipinos to pack their bags, fuel up their Mitsubishi vehicles, and embark on their own Taralets Pinas adventure. We can’t wait to see the amazing places you’ll visit and the incredible experiences you’ll create with Mitsubishi Motors,” MMPC President and Chief Executive Officer Takeshi Hara was quoted saying.

MMPC’s Taralets Pinas campaign will feature the following provinces in the coming weeks: Bacolod, Guimaras, Ilo-ilo, Pampanga, South Cotabato, Davao, Cebu, Kalinga, Baguio, Bontoc, Siquijor.

Photos from Roy Robles, Juan Paulo Papa, Ruben Manahan IV, and Mitsubishi Motors Philippines Corporation

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