Nissan PH sells 26K unit in 2024

MANILA: Nissan Philippines has sold more than 26,000 units in 2024.

Such performance allowed them to secure the fourth overall spot in the Chamber of Automotive Manufacturers of the Philippines, Incorporated (CAMPI) and the Truck Manufacturers Association (TMA) list of best-selling automotive distributors last year.

According to the Japanese automaker’s arm in the country, its retail volume for the previous showcased its “resilience and continued strong market presence.” “This solid achievement underscores Nissan's continued position as one of the leading contributors in the ASEAN region,” the company added.

Nissan Philippines (which celebrated its 55th anniversary a few months back) shared that the Terra, Navara, Patrol, Urvan, and Livina consistently ranked within the top 5 in their respective segments in 2024.

It was last year when the Nissan Navara and Almera got some updates — augmenting consumer interest for the brand. Aside from that, the Z Nismo was formally introduced to the local market during the 9th Philippine International Motor Show.

In addition, Nissan also grew its number of dealerships to 56 in 2024 with the opening of four new facilities — including the first-ever Pop-Up Showroom in Cavite.

For the same year, the company also broke ground for the upcoming Nissan San Jose del Monte (operated by Nissan Commonwealth Incorporated), and Nissan Bukidnon, (under Nissan Cagayan de Oro Distributors Incorporated). More openings are planned for early 2025, including the brand’s new dealerships in Sucat and Urdaneta.

Nissan also enjoyed a 14-percent rise in terms of aftersales for 2024 fiscal year — covering first all the way to the third quarter. Such volume, the firm explained, underscores the company's commitment to ensuring excellent customer service and enhancing the ownership experience.

Further, the Nissan Intelligent Mobility Tour (which was designed to increase sales via on-ground activations) completed 23 stops in the previous year.

"We've made great strides in 2024, strengthening our customer relationships and market position," Nissan Philippines President Yasuhisa Masuda was quoted as saying. "We're excited about what lies ahead in 2025."

Looking ahead, Nissan plans continued growth, with a focus on delivering exceptional products, services, and innovation to Filipino customers.

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