Porsche sells more than 300k units in 2024

MANILA: Porsche has sold a total of 310,718 cars in 2024. 

According to the German luxury automobile brand, the aforementioned numbers translated to “a solid result despite all the challenges.” To note, the Stuttgart-headquartered luxury automobile brand cited the “challenging market situation in China” as last year’s figures were slightly lower than those of 2023 (320,221 units). 

“Under such difficult conditions, the 2024 result was an exceptionally strong performance by the whole Porsche team. As a performance, it counts as being even stronger than during the successful years prior, when the environment was much more stable,” Porsche Chief Executive Officer Doctor Oliver Blume said in a press release. 

“Porsche proved in 2024 that the company is highly profitable and financially robust, even in challenging times,” he added. 

Per Porsche, record sales were achieved in four out of five regions, which are the following: 

• Europe
• Germany 
• North America 
• Overseas and emerging markets

Here is a table showing the company’s best-selling nameplates and their respective units sold: 

Porsche Cayenne	102,889 units
Porsche Macan	82,795 units
Porsche 911	50,941 units

While most marques have fully committed to becoming an all-electric auto company, Porsche decided it will keep a mix of powertrain options — at least until 2030 — to cater to the needs of its customers. 

“Since December 2023, we have renewed five out of six model lines and comprehensively rejuvenated our product portfolio. We have thereby laid the foundation for our success in the coming years,” Blume noted. 

“In the future, Porsche will continue to rely on a balanced mix of types of drive systems. Our customers will be able to choose between combustion engines, hybrids, and all-electric drives in every vehicle segment well into the 2030s,” he commented. 

Also read: 

Porsche PH to expand electrified roster with Macan Electric introduction this week

Porsche Macan Turbo, Taycan Turbo GT star in short film alongside David Guetta

Southeast Asian Porsche enthusiasts get together for Das Treffen 9

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