Suzuki PH is now 50 years old

MANILA: Expect Suzuki Philippines Incorporated (SPH) to go big this 2025 as it celebrates its 50th anniversary for the whole year.

During the One Suzuki Kick-Off Ride, company president Koichiro Hirao is excited over the string of events lined up — which include a bigger celebration come middle of the year.

He also expressed gratitude for the continuous support that it receives from the Philippine market.

"Suzuki has been part of the lives of millions of Filipinos for five decades. From motorcycles to automobiles to marine products, our vehicles have become life companions—on and beyond the road,” he said.

Managing Director Norminio Mojica echoed the sentiment, highlighting Suzuki’s strong presence in the country. "Suzuki is within the top five automotive brands in the Philippines across all divisions, with over 4,200 network outlets nationwide. This success is not just due to our quality products, but also to the strong relationships we’ve built with our dealer network and media friends."

Milestones

Leaders of SPH’s three major divisions shared the brand’s notable achievements.

Automobile

For the SPH Automobile Division, Director and General Manager Norihide Takei noted the company’s growth in 2024, saying that it enjoyed a 10-percent increase — surpassing the industry average.

“This reflects the trust and love Filipinos have for Suzuki vehicles, from the iconic Jimny 3-Door to our latest innovations, the Jimny 5-Door and XL7 Hybrid. Looking ahead, we are excited to introduce more remarkable products that will continue making a difference in people’s lives,” Takei said.

These are SPH’s four-wheeled offerings:

S-Presso	Dzire
Celerio	Swift
Ertiga Hybrid	XL7 Hybrid
Jimny (3-door)	Jimny (5-Door)
APV	Carry

Motorcycle

Meanwhile, SPH Motorcycle Division Head Jose Salavarria noted that the marque’s local two-wheel lineup has reached 29 — 12 of which are locally manufactured.

Below are the Suzuki motorcycles in the Philippines:

Scooters:

• Burgman Street 125 EX
• Burgman Street
• Avenis
• Skydrive Sport
• Skydrive Crossover

Underbone:

• Smash Fi
• Smash Carb
• Raider R150 Fi
• Raider R150 Carb
• Raider J Crossover

Backbone:

•  Gixxer 155
• Gixxer SF155
• V-Strom 250 SX
• Gixxer 250
• Gixxer SF250

Big bikes:

• GSX-8R
• GSX-S1000GX
• GSX-8S
• V-Strom 800DE
• V-Strom 1050DE
• GSX-S1000GT
• GSX-S1000
• SV650
• Burgman 400
• Hayabusa
• GSX-R1000R
• GSX-R1000
• RM-Z450
• RMZ250

“Our Laguna plant caters not only to local demand but also to export markets in neighboring Asian countries. Our commitment to innovation will continue, ensuring we provide the latest technology to meet Filipinos' mobility needs,” he shared.

Marine, aftersales

Lastly, SPH Marine and After Sales Service Division General Manager Yukio Sato that the country served as the perfect environment for Suzuki to thrive in the outboard industry.

“Whether it was small engines for smaller boats or high-powered motors for larger vessels, Suzuki quickly became synonymous with reliability. Our outboards allowed every Filipino, whether navigating calm waters or tackling rough seas, to have confidence in the quality and performance of their Suzuki product,” Sato mentioned.

Meanwhile all SPH executives hinted that new products will be revealed within the year.

“Suzuki is committed to its legacy of providing high-quality, reliable and innovative mobility solutions towards carbon neutrality continuing to be the Filipinos’ Life Companion On and Beyond the Road,” the company ended.

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